Mcdonald’S Slogan In 2022 (History, Meanings + More)

Slogans are an integral part of marketing, and fast-food chain restaurants must use catchy slogans to appeal to large audiences.

Did you know that McDonald’s has a history behind their slogans such as “I’m loving it”, and the origins of the phrase? So, let’s get to it!

McDonald’s Slogans In 2022

McDonald’s’s slogan, “I’m Livin’ It” has been used since 2003. McDonald’s wanted to revamp their brand and grow sales. McDonald’s current slogan is the longest-running McDonald’s slogan in history. The other notable McDonald’s slogans were “We Love You to Smile” and “My Mcdonald’s.”

We know you’re curious as to where the McDonald’s slogan came from and what the history is of the slogan so keep reading!

Is this the current McDonald’s Slogan?

McDonald’s current slogan is “I’m Lovin’ It” and it’s been around since 2003, which is by far the longest a McDonald’s slogan has stayed around without being changed.

This slogan seems to not be changing as it is becoming one of the most widely recognized worldwide slogans and was designed to be universal.

Furthermore, the slogan appears on almost every McDonald’s product and packaging, which means it looks like it’s here to stay.

History of McDonald’s & I’m Lovin’ It

McDonald’s’ slogan was changed to “I’m Livin’ It” in 2003. But the hunt for a new slogan began with lagging sales in 2001.

In 2001, McDonald’s put out a competition worldwide to advertising agencies to help them come up with a new slogan to attract consumers and be a global tagline.

Heye & Partner, a German ad agency won with their submission of “I’m Lovin’ It” and the five notes they created for the music.

McDonald’s also took the winning song and created it using Butch Stewart (a well-known jingle writer). Then they hired Pharrell to create a pop tune with this phrase.

McDonald’s paid $6 million for Justin Timberlake to sing the song Williams composed.

When Did McDonald’s Slogan Change?

McDonald’s slogan was officially changed to “I’m Lovin’ It” back in 2003, with the trademark approval of “I’m Lovin’ It.” It has become the longest-running slogan in McDonald’s history.

McDonald’s has made many changes to its slogan over the years, in an effort to increase sales and appeal more customers.

McDonald’s Slogan is Trademarked

McDonald’s trademarked the phrase “I’m Lovein’ It”, along with many other slogans and taglines for McDonald’s.

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Two all-beef patties, special sauce, lettuce, cheese, pickles, onions, on a sesame seed bun.

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McDonald’s has many other trademarks. These include names for food items such as Big Macs and Quarter-Pounders.

McDonald’s has hundreds of trademarks but that doesn’t stop the company’s from going to court to protect the trademarks it holds dear.

McDonald’s trademark bullying has also been alleged due to its many trademarks.

You can read more about whether McDonald’s is ethical, how much it costs to buy a McDonald’s Franchise, and the reasons why McDonald’s is so costly.

Conclusion

McDonald’s has been known for its iconic slogans through the decades. The most famous being “I’m Lovin’ it”, which holds the record of the longest-running McDonald’s’ slogan.

However, “You Deserve a Break Today,” and “We Love to See You Smile” remains two of the most popular and recognizable slogans from McDonald’s all these years later.

After a German advertising agency was awarded the McDonald’s ad contest, it took a few years for McDonald’s to create their slogan “I’m Lovein’ It”.

Pharrell wrote the hit song while Justin Timberlake sang it. This created an economic win for Timberlake as well as McDonald’s, which can still be seen today.

While it’s not clear if McDonald’s’s’s new slogan will occur, however, we know that it will.

What is the Meaning of Mcdonalds Slogans?

“I’m loving it” is a phrase that can be used to describe McDonald’s food. This gives the consumer the feeling they’d love to eat a Big Mac and some fries each time they hear the expression. …Oct 29, 2014

Did Mcdonalds have a Slogan Prior to Im Lovin’ It?

McDonald’s has always been about the “you” in its campaigns. It’s all done for you. June 14, 2016

What is The New Mcdonald’S Slogan

The Wall Street Journal reported that McD’s hopes to bring back the love with a new slogan, ‘Lovin’ Beats Havin’.

.Mcdonald’S Slogan In 2022 (History, Meanings + More)