15 Reasons Why Amazon Is So Successful

15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon.com, Inc.
Formerly Cadabra, Inc. (1994–1995)



Founded July 5, 1994

; 27 years ago




Bellevue, Washington

, U.S.
Jeff Bezos


Area served
Key people
Revenue Increase


469.822 billion (2021)



US$24.879 billion (2021)


US$33.364 billion (2021)


Total assets

US$420.549 billion (2021)


Total equity

US$138.245 billion (2021)


Owner Jeff Bezos (14.0% voting power, 10.6% economic interest)


Number of employees
1,608,000 (Dec. 2021)


U.S.: 950,000 (Jun. 2021)




Footnotes / references



15 Reasons Why Amazon Is So Successful In 2022 (Guide)

Amazon is the largest e-commerce website in the world. As an online shopping platform, Amazon ranks first above Walmart. Is there a secret ingredient that made Amazon so popular and continues to be successful?

If you’d like to learn more about why Amazon is so successful, continue reading through this article for 15 reasons as to what makes Amazon the top eCommerce website in the world.

  • Amazon 2022: Why It’s so Successful
  • 1. Amazon Puts Customers First No Matter What
  • Amazon’s success is largely due to their high-quality customer experiences.

    Amazon has low prices and a wide selection of products. They also offer fast, reliable shipping.

    Amazon has also been able to successfully sustain its business model over many decades and in numerous countries. It is this that allows it to thrive.

  • 2. An extensive range of products
  • Amazon offers a wide range of products, which allows for an extensive and varied customer base.

    Amazon or third-party sellers can make products available to all of the following categories.

  • Appliances
  • Apps & Games
  • Arts, Crafts & Sewing
  • Automotive Parts & Accessories
  • Items for Babies
  • Beauty & Health
  • Books
  • Vinyl & CD’s
  • Mobile Phones & Accessories
  • Fashion
  • Shoes and footwear
  • Jewelry
  • Collectibles
  • Fine art
  • Computers
  • Electronics & Kindle
  • Garden & Outdoor Living
  • Grocery
  • Handmade Items
  • Home & Kitchen Appliances
  • Industrial & Scientific Appliances
  • Luggage & Travel Gear
  • Films & Television
  • Musikinstrumente
  • Supplies for offices
  • Pet Care & Supplies
  • Sporting Equipment
  • Tools & Home Improvement
  • Toys and Games
  • Video Games
  • 3. Innovative Technology
  • Amazon has integrated state-of-the-art technology into its business model.

    Amazon Echo is an Amazon Echo voice control device, which can be used to listen to music, perform research, find the weather and much more. Amazon’s Echo was a remarkable revenue source in 2017, with 22 million Echoes sold.

    Amazon Alexa can also be a party of the Echo. This AI integration allows users to download the Echo to their phone and then apply it for a wide range of scenarios.

    For example, Alexa can be hooked up to light fixtures, which can be turned on and off with a simple voice command.

    Amazon customers love these applications, which further supports their goal to offer convenience for consumers beyond the Amazon marketplace.

  • 4. Excellent Customer Service
  • Amazon provides many different ways customers can get assistance. On the Customer Service page, there are different categories to select for choosing the need that a customer requires. The following are the types:

  • All Orders
  • This page is intended for customers who need to search the web and find their recent orders.

    Customer can submit problems to the seller, or write a review about their product.

  • Returns & Refunds
  • Customers will find answers to their frequently-asked questions regarding refunds and returns. There are two links from this page to customers’ order pages and the Manage Returns webpage.

  • Digital Services & Device Support
  • This page is divided into two main categories that each have their own sub-categories: Popular Articles and Things You Could Do.

    You can manage your subscriptions, view/cancel digital orders and download apps.

    This category contains helpful articles on returning kindlebooks, how to cancel Kindle Unlimited and pair a Fire TV remote with a Fire TV, cancel Music Unlimited, as well as information about downloading the Alexa App.

  • Manage Prime
  • This page lists which services the Prime membership offers, including shipping, streaming, exclusive deals and Prime Reading.

    A list of commonly asked questions is at the bottom of this page. It explains how to manage Prime accounts.

  • Payment Options
  • Customers have the ability to edit and modify their Amazon payment options.

  • Your Account
  • The following categories provide information on how to manage customer accounts. Login & Security; Your Contacts.

    Below are some articles that will help you with your ordering, shopping, and digital content preferences.

  • Safe Online Shopping
  • This page contains several articles which will assist you in protecting your privacy online. These articles also include information on Phishing (spoofing), and Legal Policies.

  • 5. Perks Of Amazon Prime
  • Amazon Prime Membership is one of Amazon’s key assets.

    Amazon Prime Video Memberships include Prime Delivery, Prime Early Access and Prime Video.

    Prime Membership only $12.99/month ($119/year), and it comes with many perks.

    Customers will be more inclined to purchase additional items and are able to take advantage of two-day or same-day delivery.

  • 6. Delivery times
  • While Amazon’s delivery speeds are varied depending on the country and region, orders will always be upfront with the estimated delivery date, and are quicker than most e-commerce websites.

    Prime members get quicker deliveries for a few extra dollars per month. In some cases, orders can be delivered in as little as 24 hours.

    As well, all orders come with a tracking number, which allows customers to regularly check on the status of their package.

  • 7. An entire UX team
  • Amazon hires an entire UX Team (or User Experience Team), in order to carry out search engine research so that they can see which products their customers would be interested.

    This allows every customer to choose the right products for their interests and niche.

    This helps Amazon increase its sales.

  • 8. Multiple Sale Strategies
  • Amazon achieved a lot of success in expanding beyond its online marketplace into other businesses.

    Amazon.com has increased their reach and profit by opening an Amazon Fresh grocery store.

    Amazon also offers shipping and packaging centers at physical stores such as Kohl’s that allow customers to return their products hassle-free.

    It doesn’t cost anything, but this adds value to Amazon customers who want a positive experience.

  • 9. Reduced prices and regular discounts
  • Amazon offers frequent discounts on most categories (except Fashion, which is not eligible for discounts in certain areas).

    They have deals in the following categories:

  • Today’s Deals
  • Watched deals
  • Outlet Deals
  • Take advantage of Warehouse Sales
  • Lightning Deals
  • Coupons
  • eBook Deals
  • Subscribe and Save
  • 10. Book Business: A Special Focus
  • Amazon’s e-commerce began as an online book seller. The company has increased its emphasis on books with each new website.

    Amazon Kindle e-readers, Kindle Direct Publishing, Audible, and their wide selection of physical books have consistently kept Amazon in a high spot for online booksellers.

    Amazon also controls Goodreads.com. The largest social media website for book lovers, it is owned by Amazon.

  • 11. Worldwide Service
  • Amazon also has sites for Canada, Australia Brazil, China and India.

    Amazon provides a Worldwide Store option for those countries that do not have an Amazon.com site.

  • 12. Showcase Your Catering Products To Individuals
  • Amazon’s UX Team helps customers find products easier by displaying books, clothing, or other similar items in their Recommended Section.

    Amazon shows related items beneath product pages.

  • Amazon could display similar journals under the product pages if customers are interested in hardcover journals.
  • 13. Consumer Safety
  • Amazon maintains a strict Privacy Notice, which protects customer privacy when shopping on Amazon.

    Amazon won’t give any of your financial details to third parties. Additionally, they offer a report system that allows you to report scams from other sellers or consumers.

    Our complete guide can be viewed here to learn how you can shop safely on Amazon.

  • 4. Caters To Multiple Niches
  • Amazon offers a wide range of products that cater to many different markets.

    Metalworking, bookbinding, vintage decor, aesthetics, and many more niches can be catered to by searching for the correct product.

  • 15. Kindle Direct Publishing
  • Amazon is a business that places great emphasis on books. Self-publishing and publishing services are also included in their business model.

    Authors are able to publish physical books and ebooks through Amazon completely free of cost, unlike most self-publishing services.

    Amazon Publishing is also more widely distributed than many self-publishing platforms.

  • Conclusion
  • Amazon’s excellent customer service makes them a success. You will find that Amazon has a wide range of products, low prices and fast shipping.

    Amazon has many services available, including self-publishing, grocery shopping and international delivery.

    .15 Reasons Why Amazon Is So Successful In 2022 (Guide)