Amazon Target Market In 2022 (Age, Gender + Demographics)
Amazon has a large product assortment and is well-known for its fast shipping.
Amazon may seem like a large company but you might be interested in the market that the retailer is targeting. How do you find the customers of Amazon?
Amazon’s Target Market 2022
Amazon’s target audience is middle and upper class consumers, equally split between men and women. They have smart devices or computers at home aged 18-44 by 2022. Amazon’s US target market comprises 60%, which prefer to shop online for ease, speed delivery and competitive pricing.
Amazon Does Amazon Target People Who Are Between 18 and 64?
Although Amazon does some typical brick-and-mortar stores in some areas (through Whole Foods), almost all of their sales come from online orders.
Amazon currently ranks 9th worldwide in web traffic, as of 2022
Amazon aims to reach a younger customer base with this approach.
Amazon Prime subscribers are overwhelmingly 35-44 year olds.
Amazon Prime members get access to more savings, exclusive deals and even extra savings than members who aren’t Amazon Prime.
Amazon has a target age for all, due to the popularity of the internet.
Which country is Amazon’s target market?
Amazon has a target market that covers any location with access to the internet.
Amazon now has an international presence and has many customers around the world.
Amazon has the distinction of being the biggest tech retailer, and also the number one general merchandise seller worldwide. However, it provides an individualized shopping experience.
Amazon is known for its personalized shopping experiences, making it difficult to identify the precise market.
Amazon Shops in Which Countries Most?
While Amazon is an international company it still leads in both the number and quality of its products.
This makes up more than 60% of Amazon’s overall internet traffic.
Amazon customers living in America purchase frequently from Amazon.
48% of U.S. shoppers visit Amazon more often than once per week, for example. A total of 89% Americans who live in the U.S. shop at Amazon at least once per week.
These numbers show clearly that Amazon’s prime target market in America is obvious.
What Is Amazon’s Target Salary Bracket?
This group would rather shop online than go to the store in person, as it saves time (and money).
Additionally, the online aspect of Amazon appeals to this group because they are often busy with their jobs and do not feel like they have the time to visit a store.
People in this category are more inclined to shop for deals and discounts. Amazon understands this and offers discounts on select items, such as Amazon Prime Days, Black Friday, Cyber Monday.
Amazon: What Gender Buys at Amazon More
The numbers on which Amazon genders shop at Amazon the most often are fairly evenly divided.
Amazon Customers shop on average a lot.
Amazon customers are loyal and purchase frequently from Amazon.
However, Amazon Prime subscribers buy products even more often than non-Prime customers.
Amazon Prime members buy Amazon Prime products on average 48% times per week, while 74% of them purchase items at most once in a few weeks.
These statistics are clearly visible when compared to the non-Prime member’s. This is why Amazon offers Prime members exclusive deals in return for loyalty.
That means only 37% don’t buy Amazon products twice a year from non-Prime Members.
Amazon caters to the target market in how?
Amazon is known for its wide product variety. This is why it attracts so many customers. Amazon is able to sell over 120 million unique products in order to reach its diverse target markets.
Amazon’s target markets can also be served by continually repositioning their products in line with changes in the retail environment.
Amazon places ads on its website home page to advertise the products that are selling more often.
Amazon consumers have what kind of lifestyle?
Amazon targets consumers who have hands-on experience in basic technology and know-how to navigate the internet.
Additionally, the online portal Amazon operates is perfect for people who do not feel like they have enough time to get all their shopping done in person.
Amazon consumers are busy people who prefer spending their leisure time doing work or shopping.
Amazon: What are the Most Important Factors for Amazon Users?
Price is the main reason that Amazon customers buy products. Amazon has 82% more customers than any other e-commerce company.
Amazon’s low shipping fees, product reviews and flexibility in return policies are just a few of the reasons that customers shop there.
This has led to more than 40% of Amazon shoppers doing at least 25% of their shopping online.
Additionally, most people who do their shopping online (46%) visit Amazon first to compare product prices.
Convenience is another reason Amazon has so many loyal customers.
Consumers find the Amazon website easy to navigate, and it can serve as a one-stop-shop for all the products they need, saving them time from running to multiple stores.
Amazon.com customers in the United States account for half of all Amazon shoppers.
Amazon: How many people shop at Amazon?
Amazon has an average monthly traffic of over 200 million.
Amazon also reports that there are approximately 101 million Amazon Prime subscribers within the United States.
Amazon is the choice marketplace for many.
These numbers exclude Amazon Prime worldwide customers since Amazon Prime cannot be found in every country where Amazon operates.
Amazon Customers’ Views on the Company
Just because Amazon is home to a large customer base, it does not mean their consumers agree with the company’s social and environmental impacts.
Amazon is afflicting the environment and retailers with negative attitudes, for example.
Amazon may be a monopoly. It does not permit diversity in the retail market.
Amazon is a great marketplace for entrepreneurs who want to make a profit.
Amazon also recently released their Climate Pledge. This pledge states that Amazon will use 100% renewable energy by 2030 and order 100,000 electric delivery trucks to reach net zero carbon emissions by 2040.
After you’ve learned about Amazon and its target market, read these related articles to learn more: Amazon book sales statistics; how much Amazon makes; and, if Amazon is coming soon, New Zealand.
Amazon’s online shopping portal, low shipping costs, quick delivery, and convenience are all convenient for working middle- and upper-class consumers.
Amazon’s online presence is also a major reason that younger generations (18-30) prefer Amazon. Prime subscribers are the most loyal customers of Amazon.
What Age Demographic Uses Amazon The Most?
Amazon average users are 37 years old. In June 2019, 53% (53%) of Amazon users were between 19 and 43 years old, according to the report. This age bracket corresponds with 37% of Americans. Therefore, Amazon buyer demographics show that the company targets the average American consumer.Jan 3, 2022
Amazon targets which demographic?
Amazon’s target customers are middle and upper-class people (evenly split among genders) who have home computers or smart-devices aged between 18 and 44 by 2022. Amazon’s target market also includes 60% Americans who enjoy shopping online, including for speedy delivery, convenience and lower prices.
What Gender Uses Amazon The Most?
April 21, 2018
What are the Target Demographics?
Target’s customers also tend to be younger. Between 58-60% and Target’s customers between 18-24 years old, as against Walmart (where that age range is approximately 48%), Kohl’s (44%), and Kmart (34%). November 3, 2016,
.Amazon Target Market In 2022 (Age, Gender + Demographics)